Newjaisa revenue drops 38% after Amazon partnership ends
The company lost 65% of its revenue base in February 2025. It is now pivoting to own-channel sales and enterprise clients to bridge the gap.
What's new
- Revenue fell to ₹40 crore in FY26 following the Amazon exit.
- Own-channel sales grew 225% this year, recovering over half of lost retail volume.
- EBITDA reached breakeven in February-March 2026.
Why this matters
Losing 65% of revenue in a single stroke is a survival test. Newjaisa has managed to reach EBITDA breakeven, but its fixed costs remain double the target level. The next phase hinges on whether it can scale its own channels fast enough to absorb those overheads.
What we're watching
- Progress on reducing fixed costs from 15% to the 7-8% target.
- Retention rates for the 15 new enterprise customers.
- Sustainability of the ₹3.6-3.7 crore monthly revenue run rate.
The full read
Newjaisa Technologies is rebuilding after the loss of its primary sales engine. When Amazon ended their partnership in February 2025, the company lost 65% of its revenue base. This resulted in a 38% annual revenue decline to ₹40 crore for FY26.
Survival is the goal.
To compensate, the company shifted focus to its own channels, which grew 225% over the year and recovered 50-60% of the lost retail volume. It also added 15 of India’s top 100 companies as enterprise customers. The business reached EBITDA breakeven in February-March 2026, with monthly run rates rising to ₹3.6-3.7 crore. However, the company is still carrying high overheads. Fixed costs sit at 15% of sales, nearly double the 7-8% target. The path forward requires Newjaisa to maintain its current growth trajectory while aggressively trimming these elevated costs to ensure the business model remains viable in the long term.
Questions answered
- What caused the sharp revenue decline?
- The company lost 65% of its revenue when its partnership with Amazon ended in February 2025. This led to a 38% drop in total revenue to ₹40 crore for FY26.
- How is the company replacing lost retail sales?
- Newjaisa is focusing on its own sales channels, which grew 225% during the fiscal year. This growth has recovered 50-60% of the retail sales lost after the Amazon exit.
- Has the company reached profitability?
- It achieved EBITDA breakeven in February and March 2026. Monthly revenue run rates improved to ₹3.6-3.7 crore during this period.
- What is the status of the company's cost structure?
- Fixed costs are currently at 15% of sales. Management is targeting a reduction to 7-8% to improve operating leverage.
An independent reading of the company's own disclosure — the primary filing above is the final word.