Vedant Fashions Q1 revenue up 7.2%, accelerates store closures
Q1 revenue ₹3,014M, domestic SSSG 3.8%. Full-year net store additions positive; high-single-digit SSSG expected for remaining 9 months.
— 3 earlier stories on Vedant Fashions Ltd. →What's new
- Revenue ₹3,014M, up 7.2% YoY; domestic SSSG 3.8%.
- Store closures accelerated in Q1 to avoid off-season rents.
- Twamev and Mohey outperform; campaign hits 1B views.
Why this matters
Steady single-digit growth and store rationalization suggest management is prioritizing profitability over footprint. The guidance for high-single-digit SSSG in the remaining nine months is consistent but not a catalyst.
What we're watching
- Net store additions in H2 - closures may offset openings.
- SSSG trajectory for the rest of FY27.
- Mohey and Twamev revenue share vs. core Manyavar.
The full read
Vedant Fashions reported a steady Q1: revenue of ₹3,014 million, up 7.2% YoY, and domestic SSSG of 3.8%. The more telling move was on the store front. Closures were deliberately accelerated in the quarter to sidestep rent during the lean season, with most new openings reserved for H2. Net store additions for the full year are still expected to be positive, and management forecasts high-single-digit SSSG for the remaining nine months. Twamev and Mohey continue to punch above their weight, and the latest campaign crossed 1 billion views. The call also introduced the VFL Brahma data platform, though its financial impact isn't quantified. None of this is tradeable news. It is a routine quarterly update that confirms a stable but unexciting trajectory. ₹80.6 crore net profit (up 14.7%) was already reported two days prior.
Questions answered
- How did Vedant Fashions perform in Q1 FY27?
- Revenue was ₹3,014 million, up 7.2% YoY. Domestic same-store sales grew 3.8%. Net profit in the quarter was ₹80.6 crore, up 14.7% YoY as reported in prior coverage.
- Why did the company accelerate store closures?
- Management chose to close stores during the off-season to avoid paying rent on underperforming locations. Most new openings are planned for the second half of the fiscal year.
- What is the full-year guidance?
- Vedant Fashions expects positive net store additions for the full year and high-single-digit same-store sales growth for the remaining nine months of FY27.
- Which brands are driving growth?
- Emerging brands Twamev and Mohey continue to outperform the company average. The Made for Each Other campaign featuring Rashmika Mandanna and Vijay Deverakonda crossed one billion views.
- What is the VFL Brahma platform?
- It is a data platform launched by the company, intended to leverage analytics for operations. No specific revenue or cost impact was disclosed.
- Is there any new tradeable information in this call?
- The concall summary provides incremental operational color but introduces no material new information that would change the earnings trajectory already known.
Vedant Fashions Ltd.
Latest quarter · Sep 2024
Strength & growth
Story so far
All notes on MANYAVAR →- 27 Jul 2026 · 4:29 PM IST Vedant Fashions Q1 revenue up 7.2%, accelerates store closures
- 3d ago Vedant Fashions Q1 profit rises 15%, revenue up 7%
- 3d ago Vedant Fashions logs steady Q1 growth, reappoints founder
- 3d ago Vedant Fashions Q1 net profit rises 14.7%; board reappoints founder Ravi Modi