Eicher Motors launches Bullet 650 at ₹3,64,856
Royal Enfield is extending its 650cc twin-cylinder platform with the launch of the Bullet 650 in India. The motorcycle is available immediately across all authorised dealerships.
— 5 earlier stories on Eicher Motors Ltd. →What's new
- Royal Enfield launched the Bullet 650 in India at ₹3,64,856.
- The bike is available immediately in Cannon Black and Battleship Blue.
- The model features a 650cc twin-cylinder engine and Showa suspension.
Why this matters
Expanding the Bullet nameplate to the 650cc platform targets the premium mid-size segment. A single model launch does not shift the financials for a company with over ₹23,000 crore in annual revenue, but it keeps the product pipeline fresh.
What we're watching
- Dealer feedback on initial demand for the 650cc variant.
- Whether this launch cannibalises sales of existing 650cc models.
- Volume growth in the premium motorcycle segment for FY26.
The full read
Eicher Motors is bringing its 650cc twin-cylinder platform to the iconic Bullet nameplate. The company launched the Bullet 650 in India today at an ex-showroom price of ₹3,64,856. Available in Cannon Black and Battleship Blue, the bike is already hitting showroom floors across the country.
It is a classic design.
The motorcycle retains the signature teardrop fuel tank and hand-painted gold pinstripes while integrating modern hardware like Showa suspension and a digital LCD display to appeal to contemporary riders. This model was first previewed at EICMA 2025 in Milan. For a company generating over ₹23,000 crore in annual revenue, this launch is an incremental step that signals a push to capture more of the premium mid-size motorcycle market by using one of the brand's most recognisable names.
Questions answered
- What is the price of the new Royal Enfield Bullet 650?
- The motorcycle is priced at ₹3,64,856 ex-showroom.
- When can customers buy the new motorcycle?
- The Bullet 650 is available for purchase immediately at all authorised Royal Enfield dealerships.
- What are the key technical updates on this model?
- The bike combines the classic Bullet design with a 650cc twin-cylinder engine, a digital LCD display, and Showa suspension.
- Is this a new product for the company?
- The model was previously showcased at the EICMA 2025 exhibition in Milan, but this marks its official commercial launch in the Indian market.
Story so far
All notes on EICHERMOT →- 28 May 2026 · 11:49 AM IST Eicher Motors launches Bullet 650 at ₹3,64,856
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