Allied Blenders taps United Spirits veteran as new CRO
Monish Bhasin joins as Chief Revenue Officer from July 1, 2026, succeeding Manoj Kumar Rai who resigned due to parents' health. Bhasin brings 28 years of experience in alco-bev and consumer goods.
— 1 earlier story on Allied Blenders And Distillers Ltd. →What's new
- Monish Bhasin appointed Chief Revenue Officer effective July 1, 2026.
- Manoj Kumar Rai resigned as CRO due to parents' deteriorating health.
- Bhasin previously served as VP Sales – Southern Region at United Spirits (Diageo).
Why this matters
A change at the revenue chief can shift go-to-market strategy. Bhasin's deep spirits industry experience, especially at United Spirits, may strengthen ABDL's distribution. But the resignation is voluntary and personal, limiting the surprise factor.
What we're watching
- ABDL's sales traction in coming quarters, especially after a trailing revenue decline of 1.3%.
- Any changes in sales strategy or channel focus under Bhasin.
- Management's ability to retain other key executives post Rai's exit.
The full read
Allied Blenders appointed Monish Bhasin as Chief Revenue Officer, effective July 1, 2026. He replaces Manoj Kumar Rai, who resigned due to his parents' deteriorating health. Bhasin brings 28 years of experience, most recently as VP Sales at United Spirits, a Diageo unit. A routine change. But it comes as ABDL's trailing revenue has declined 1.3%, and the company recently raised its FY28 EBITDA margin target to 18%, putting pressure on the new revenue chief to deliver on growth expectations that the stock, with a market cap of ₹17,692 cr and a P/E of 77.5, already prices in.
Questions answered
- Who is the new Chief Revenue Officer of Allied Blenders?
- Monish Bhasin, a veteran with 28 years' experience in alco-bev and consumer goods, most recently at United Spirits (Diageo) as VP Sales – Southern Region.
- Why did Manoj Kumar Rai resign as CRO?
- Rai resigned due to his parents' deteriorating health, effective June 30, 2026.
- What experience does Monish Bhasin bring to the role?
- Bhasin has over 28 years of experience in the alcoholic beverages and consumer goods sectors, with his most recent role being VP Sales – Southern Region at United Spirits.
- Is this appointment likely to impact Allied Blenders' strategy?
- The appointment is a routine board-level decision and no major financial impact or strategic shift is expected from this change.
- How has Allied Blenders performed recently?
- In the latest reported quarter (Mar 2026), ABDL posted sales of ₹1,909 cr and net profit of ₹38 cr, with trailing revenue declining 1.3% and PAT down 52.1%.
- What is Allied Blenders' market capitalization?
- Allied Blenders and Distillers has a market cap of approximately ₹17,692 crore.
Allied Blenders And Distillers Ltd.
Latest quarter · Mar 2026
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All notes on ABDL →- 18 Jun 2026 · 6:39 PM IST Allied Blenders taps United Spirits veteran as new CRO
- 46d ago Allied Blenders nudges up FY28 margin target to 18%